KOSO COOKIES
I am developing the brand concept for Koso Cookies, which began when Joanna, the founder, wanted to expand and delight locals across NYC with her delicious treats. Collaborating with account managers and the founders on the brand identity, I created three distinct brand concepts, each represented by a mood board, which were narrowed down to the final choice: Koso Cookies. These mood boards showcase different potential directions for the brand that best captures Joanna’s vision. I also performed user surveys to decide on the brand name; and I am creating the final logo and brand book to present for businesses.
Inspired by the Korean word "koso," which can be translated as "savory" or "nutty", our cookies deliver rich, nutty, and pleasantly savory flavors. Each bite brings the warm, comforting taste of a homemade treat, offering a delicious escape from the everyday.
Dulce No Dulce, where wholesome, organic ingredients meet naturally-sweetened goodness. Our cookies are crafted with pure, natural sweeteners to give you a delicious, guilt-free treat you can enjoy anytime.
"Nutty & Nice" offers treats that are colorful, healthy, and perfect for sharing with your favorite people. The branding is fun and playful that capture the joy of indulging in delicious cookies.. The designs incorporate bold, vibrant patterns making every bite a celebration.
BRAND IDENTITY
