For Siya Earth, I played a key role in designing the brand, emphasizing its DIY face mask kits featuring Indian Ayurvedic ingredients. These kits are customized for different skin types, concerns, and goals, allowing customers to create personalized skincare treatments at home.

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I hold weekly strategy meetings with the founder to refine product offerings, and I designed & iterated over several logo variations, mood boards, color schemes, social media layouts, and web designs. I'm also building the company’s brand book for investors.